lay the foundation for brand success.

Go BIG with your unique story and create a brand that not only inspires the right enquiries, but energises the heroes in your team to love where they work.

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tinybox brand canvas.

energise your business with purpose.

People don’t buy from businesses; they buy from brands. Who you are and how you affect people (staff and clients) matters. Become a brand that strikes the right chord inside and outside your business.

As brand design experts, we believe that through tried and tested brand storytelling methodologies, you can win in the marketplace. Refine your story and messaging. Cut the noise. Get your message across using simple, easy-to-understand story narrative principles.

the real cost of misalignment.

If you are only presenting your identity to the world as the services you sell and how experienced you are, you are floating in a sea of competition in the commodity-based market.

The problem with leading solely with services and experience is that everyone is doing it! To truly stand out, you need to tap into the WHY of your business and tell your unique story that will create a connection between you and your audience.

When you have your story straight and set your sights on the goal, you will begin to leverage brand power to inspire your team, who will catch the vision too!

creating clarity with the tinybox brand canvas.

The tinybox brand canvas is split into four areas, research, internal analysis, external analysis and laying the foundation for your brand’s future.

research phase.

Before we meet, we spend time reviewing everything you’ve shared: your brief, any existing brand materials, and insights from your sector. This helps us come to the table with a clear understanding of where you’re at and where the opportunities might be.

This stage includes:

Reviewing your brand questionnaire and existing assets
Light desk research into your industry and competitors
Noting early patterns or positioning gaps
Aligning on your goals, challenges and expectations for the workshop
Gathering inspiration from standout brands inside and outside your sector

internal analysis.

It’s important to reflect on where you have been and how you have arrived where you are today. This helps you take stock of all you have achieved and provides us with a solid foundation of information about your business.

This stage includes:

external analysis.

During this stage of the workshop, we will deep dive into understanding your audience and analysing your competition. Gaining a thorough understanding of those you serve and your position in the marketplace is essential for successfully going big with your story.

This stage includes:

brand foundation.

Once we’ve covered your current internal landscape, it’s time to begin crafting the new you. We will work together to create the boilerplate elements of your brand that everything else will flow out of.

This stage includes:

“When people think of my brand, I want them to feel…”
Formulating your mission, vision and values statements
Formulating your unique value proposition
Exploring which brand voice is right for you
Simplifying your offering for communication online

confidently move forward with the tinybox brand blueprint.

Once we have completed the tinybox Brand Canvas, we will summarise everything we have produced in a comprehensive report called the tinybox Brand Blueprint. You will be able to use this document as the North Star for all brand activities, internal and external.

The 6-7k word report also acts as a powerful AI brain when loaded into a ChatGPT custom GPT or a Google Gemini Gem. When ideating around new business strategies, talk to AI that knows your business intimately right from the get go.*

The tinybox Brand Canvas is included in all brand packages; however, it can be purchased independently if your business just needs foundational strategy.

*Always consider privacy when loading sensitive company information into AI platforms. We recommend custom GPTs (ChatGPT) and Gems (Gemini), as information intered is sandboxed and not used to train LLM models. For maximum protection, consider using a self hosted LLM.