package. prioritise. productise.

Go BIG with your unique story and create a brand that not only inspires the right enquiries, but energises the heroes in your team to love where they work.

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simplified service system.

sell your services with clarity and boldness.

Too many great businesses get lost in the weeds of what they offer. If your services feel messy, overlapping or hard to explain, your clients will feel it too.

The Simplified Services System is a hands-on consultancy that helps you clarify your offering, structure your services into clear, compelling packages and bring them to market with confidence.

Through a series of focused workshops, we’ll work with you to unpack what you do best, name it boldly and build a productised suite your team can rally behind and your clients will love to buy.

confusing offerings = lost sales opportunities.

When prospects don’t understand what you offer, they don’t buy. It’s that simple. A confusing or cluttered service offering creates hesitation, and hesitation kills conversions.

According to a report by Forbes, 60% of consumers say they’re more likely to buy from a brand that presents information in a clear and straightforward way. Yet many service-based businesses overwhelm prospects with too many options, unclear pricing or vague service descriptions.

The result? Fewer enquiries, longer sales cycles and missed opportunities. When your offer isn’t sharp, you force potential clients to work too hard to figure out how you help. Most won’t bother.

creating clarity with the tinybox brand canvas.

The tinybox brand canvas is split into four areas, research, internal analysis, external analysis and laying the foundation for your brand’s future.

session 1: discovery & simplification.

We begin by exploring your current services, how they’re delivered and where confusion creeps in. The aim is to simplify and group your offer into a structure that’s easy to explain and even easier to buy.

This stage includes:

session 2: product design & naming.

With clarity on your core services, we turn each into a defined product. We’ll give each one a name, shape, price and purpose that connects with the right clients and builds confidence across your team.

This stage includes:

session 3: go-to-market strategy.

Finally, we build your rollout plan. We decide which offer to lead with, shape the messaging and outline how everything is presented online and in sales conversations.

This stage includes:

your simplified services system deliverables.

product suite overview PDF.

A visual guide to your new service structure, clearly naming and defining each offer. Designed to be shared with your team, clients or included in proposals for instant clarity.

messaging taglines for each product.

Short, impactful phrases for each service that communicate value quickly. These are perfect for web headings, social posts and conversations that need to land fast.

pricing tiers.

We provide guidance on how to structure your pricing for clarity and confidence. Whether you need simple tiers, value-based packages or a lead magnet offer, we’ll recommend a format that reduces hesitation and supports decision-making.

lead product recommendation.

We identify the service with the clearest market appeal and recommend it as your hero offer. This becomes the front door to your business—the one service you lead with in pitches, on your website and in marketing campaigns.

design mockups for product campaigns.

Optional creative visuals to show how your productised services could look when promoted. These mockups bring your new offer structure to life and give you a confident head start on updating your website or sales materials.

internal sales cheatsheet.

A handy one-pager your team can use to talk about your services with clarity and consistency. It includes who each product is for, what problem it solves and how to pitch it, so your whole team stays aligned and confident in every conversation.