case study:
Apollo UK - website development.
client.
project type.
sector.
budget.
location.
project overview.
Apollo Business UK is a premium business networking organisation led by National Directors, Mel and Robert French. With a new brand identity taking shape and a mission to disrupt the UK networking landscape, Apollo needed a professional web presence to position them as a credible, growth-focused alternative to established competitors.
Prior to the website project, we took Apollo through our tinybox Brand Canvas workshop and creative messaging process, landing on the tagline “Full Colour Networking” and the headline “Business is Better in Colour.” With the brand story defined, the next step was bringing it to life online. The website project covered sitemap planning, producing website copy, event management functionality and a lead magnet setup, all designed to convert visitors into group attendees while communicating Apollo’s unique DISC-powered approach to networking.
built for growth.
The website was built on WordPress using the Elementor page builder, giving Apollo an intuitive platform they can manage independently as the network grows.
An Elementor template kit was selected, allowing new brand visual precedents to be established and a polished, professional appearance to be achieved from the outset.
The site was structured across seven key pages, each planned with user experience in mind. All copy was produced to tell the Apollo story clearly and consistently across every page, with the structure laid out to support SEO efforts.
Key functionality includes the Events Calendar plugin for listing weekly meetings. Each event page features a sign-up form capturing attendee details, event location and date, with Apollo receiving an email to follow up with event information and a DISC assessment. A lead magnet page with email capture was also built, giving Apollo a mechanism to build their mailing list from the outset.
The full site was optimised for speed, security and mobile responsiveness, with QA testing across all major browsers and devices.
communicating the brand story.
With “Full Colour Networking” at the heart of the brand, the website became the canvas for telling that story at every touchpoint.
Words like “vivid,” “vibrant,” “canvas” and “spectrum” were woven throughout the site’s headlines and copy to reinforce the colour-led narrative. The homepage leads with “Business is Better in Colour” and sections like “Vivid. Selective. Structured. Built to Drive Real Growth” keep the metaphor alive without it feeling forced.
Colour isn’t just a theme running through the copy. It positions Apollo as a network built on understanding people, and every page reinforces it.
We now host, maintain and support this website with one of our web care plans, partnering with Apollo UK for long term web success.
website performance.
All Google PageSpeed Insights metrics correct as of website launch 9.9.25
performance.
Performance measures how quickly your site loads. Faster sites improve user experience and rankings. Google analyses speed, images, and server response, suggesting improvements to keep visitors engaged and reduce bounce rates.
accessibility.
Accessibility ensures your site works for all users, including those with disabilities. It checks readability, screen reader support, and navigation, helping improve user experience, reach, and compliance.
best practices.
Best Practices cover security, code quality, and modern web standards. Google checks for secure connections, outdated technologies, and errors, ensuring your site is safer, faster, and more reliable.
SEO.
SEO improves search rankings by optimising page structure, mobile-friendliness, and meta descriptions. A well-optimised site attracts more visitors, enhances visibility, and improves user experience.
client testimonial.
“From the beginning, Mike demonstrated a high level of professionalism and provided invaluable branding advice that truly helped us define our identity online. His expertise in digital communication allowed us to convey our messages seamlessly, ensuring that our audience received information clearly and effectively. I was particularly impressed by the swift and smooth browsing experience he created for our site. Navigating through our website is effortless, which has significantly enhanced user engagement.”
Mel French
National Director, Apollo UK
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