case study:
Benefits Buddy - website development
client.
project type.
sector.
budget.
location.
project overview.
Benefits Buddy is a UK-based SaaS platform built by the team behind HWWA Consulting. With the brand already in place, the next step was a website to carry that identity into the world and attract employers to sign up and use the platform.
tinybox creative selected and styled an Elementor template kit to bring the Benefits Buddy brand to life online, shaping it around the core pages needed to go to market with confidence. The site was moulded to reflect the warmth, simplicity and approachability of the new brand, giving prospective clients an immediate and clear sense of what Benefits Buddy is and why it exists.
launching with confidence.
Benefits Buddy needed a high-quality micro-site that could launch the business with credibility and confidence, giving users trust in the expertise and quality behind the platform.
The agreed scope was four pages, structured to guide visitors through the platform’s story and through to signing up.
After a kick-off session to align on structure and timelines, tinybox creative selected a template kit suited to the Benefits Buddy visual identity and got to work styling it to the new brand.
tinybox creative produced the copy directly into the template, ensuring the right amount of content fit in the right places. Particular care was taken with the headlines, crafted to reflect the brand’s core theme of simplicity and ease. Benefits Buddy reviewed and made light tweaks through snagging and amendment rounds, keeping the project moving smoothly.
Every page was optimised for mobile and tablet and put through full QA browser testing before launch. Google Analytics and Search Console were set up from day one, and a training session was delivered on completion so the team could manage the site confidently going forward.
communicating the brand story.
Benefits Buddy had a clear proposition and a strong brand identity. The website’s job was to bring both to life in a way that felt as simple and approachable as the platform itself.
People-led imagery sits alongside clean app visuals throughout, reinforcing both the human side of the platform and confidence in the product. Headlines like “Company benefits, all in one place” and “Simple features for better benefits” communicate value instantly, without jargon or complexity.
The tone carries that same clarity through every page, with benefit statements that speak directly to the audience in language they recognise. The result is a website that feels as intuitive as the platform it represents.
We now host, maintain and support this website with one of our web care plans, partnering with Benefits Buddy for long term web success.
website performance.
All Google PageSpeed Insights metrics correct as of website launch 10.3.26
performance.
Performance measures how quickly your site loads. Faster sites improve user experience and rankings. Google analyses speed, images, and server response, suggesting improvements to keep visitors engaged and reduce bounce rates.
accessibility.
Accessibility ensures your site works for all users, including those with disabilities. It checks readability, screen reader support, and navigation, helping improve user experience, reach, and compliance.
best practices.
Best Practices cover security, code quality, and modern web standards. Google checks for secure connections, outdated technologies, and errors, ensuring your site is safer, faster, and more reliable.
SEO.
SEO improves search rankings by optimising page structure, mobile-friendliness, and meta descriptions. A well-optimised site attracts more visitors, enhances visibility, and improves user experience.
client testimonial.
“Having a professional website was important to us at this stage of the business. tinybox creative delivered exactly that. It looks exactly how we wanted it to, and gives us something solid to point people to as we grow.”
William Annison
Director, Benefits Buddy
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